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Featuring innovative clean tubing technology, it delivers smudge-proof, water-resistant wear that stays all day - and removes easily with warm water. The customisable adjustable wand lets you control the length and volume to build your perfect lash look without clumps. It's the mascara that works while you do—supporting longer, stronger lashes as you move through your day. \u003c\/span\u003e\u003c\/p\u003e","brand":"KAKE","offers":[{"title":"Default Title","offer_id":46299308556454,"sku":"","price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1847\/1573\/files\/blackoutdoublewand.jpg?v=1767527278"},{"product_id":"the-essentials-set","title":"The Essentials Set","description":"\u003cp\u003eThe Essentials Set now comes in two lash-defining shades: \u003cstrong\u003eBlackout\u003c\/strong\u003e, our original deep black, and \u003cstrong\u003eCacao\u003c\/strong\u003e, a rich brown for a softer look. Select your shade before checkout.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"utf-8\"\u003eThe Essentials Set is designed for those who want long, lifted lashes that stay healthy over time. It pairs our DON’T FAKE IT Serum Mascara — a tubing formula infused with peptides, pumpkin seed extract, and hyaluronic acid — with our custom-built NO LIES Lash Curler. The mascara delivers definition and hold while supporting natural lash growth with every use. The curler is exclusive to KAKE, designed with a matte finish, soft silicone pad, and a precise curve that protects your lashes and creates a lasting lift. Together, they simplify your routine and elevate your results. 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Engineered for precision and comfort.\u003c\/p\u003e\n\u003cul data-end=\"667\" data-start=\"522\"\u003e\n\u003cli data-end=\"556\" data-start=\"522\"\u003e\n\u003cp data-end=\"556\" data-start=\"524\"\u003eDesigned to fit all eye shapes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"594\" data-start=\"557\"\u003e\n\u003cp data-end=\"594\" data-start=\"559\"\u003eCurl control: natural or dramatic\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"631\" data-start=\"595\"\u003e\n\u003cp data-end=\"631\" data-start=\"597\"\u003eLash-safe, tension-balanced grip\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-end=\"667\" data-start=\"632\"\u003e\n\u003cp data-end=\"667\" data-start=\"634\"\u003eSturdy, smooth, and built to last\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e","brand":"KAKE","offers":[{"title":"Default Title","offer_id":46300397764774,"sku":"","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1847\/1573\/files\/NEWSIZE1.jpg?v=1764763750"},{"product_id":"dont-fake-it-serum-mascara-cacao-pre-order","title":"Don't Fake It Serum Mascara - Cacao","description":"\u003cp\u003eThe world’s first \u003cstrong\u003elash-growth serum clean tubing mascara\u003c\/strong\u003e with an \u003cstrong\u003eadjustable wand\u003c\/strong\u003e now in \u003cstrong\u003eCacao - \u003c\/strong\u003ea deep rich brown that’s been requested since the day we launched.\u003c\/p\u003e\n\u003cp\u003eOur viral hero returns - same world-first innovation, new shade that softens every eye and defines without harshness. 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The wait is over.\u003c\/p\u003e\n\u003cp\u003eThis is your daily lash ritual, combining skincare and performance in one stroke.\u003cbr\u003eInfused with \u003cstrong\u003ebiotin, peptides, hyaluronic acid and ginseng (and\u003c\/strong\u003e\u003cstrong\u003e more) \u003c\/strong\u003ethe serum formula strengthens from root to tip while the clean \u003cstrong\u003etubing technology\u003c\/strong\u003e creates long, smudge-proof lift that lasts through sweat, tears and heat with plant-based tubing.\u003c\/p\u003e\n\u003cp\u003eThe \u003cstrong\u003eadjustable wand\u003c\/strong\u003e lets you control everything - shorten for natural, daytime lift or extend for instant drama and curl. \u003c\/p\u003e\n\u003cp\u003e\u003cem\u003eCacao\u003c\/em\u003e adds warmth, depth and quiet confidence - a deep brown tone made to enhance your natural features and bring softness to your everyday look.\u003c\/p\u003e\n\u003cp\u003eNo clumps and only clean ingredients for stronger, longer lifted lashes - and a formula that finally lives up to the hype.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eClean. 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