The Cacao Era
When I launched KAKE earlier this year, I had no idea how quickly things would move. Don’t Fake It sold out within weeks and became known as the first lash growth serum tubing mascara with an adjustable wand. It set the tone for what I wanted KAKE to represent — simplicity, performance and quiet confidence without the noise.
Now we’re stepping into our next chapter with Cacao, a deep chocolate brown version of our hero product. To celebrate, we decided to take KAKE offline for the first time. We hosted a wellness event with Social Clubhouse, a calm Pilates-led morning with a Cacao masterclass, designed to bring our community together in real life. The space was filled with neutral tones, movement, Cacao drinks, acai bowls and conversation. There were goodie bags and early access to Cacao for everyone who came.
Pre-orders are now open and I’m honestly overwhelmed by the response. I can’t wait for you to get your hands on Cacao.
