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You’re Using Tubing Mascara Wrong — Here’s How to Fix It

Let’s set the record straight. If your mascara isn’t coming off easily at the end of the day, it’s not the formula  it’s that you’re still treating it like a regular mascara. And tubing mascaras do...

Inside the Hollipop Hype: Manchester Went Mad

What started as a pop-up turned into a full-blown city moment. Thousands showed up, streets overflowed, and the energy was unreal. From riot vans to unexpected outbursts, the Hollipop pop-up will g...

Why We Rethought the Most Overlooked Beauty Tool

Say goodbye to flimsy curlers, pinched lids, and lashes that never hold. The No Lies Lash Curler was designed from scratch to fix everything that’s wrong with your average curler — wider fit, softe...

Why Tubing Mascara Is the Future — and Why KAKE’s Is Different.

What is a Tubing Mascara? (And Why DON'T FAKE IT is the Best) When it comes to finding the perfect mascara, you've probably heard the term "tubing mascara" thrown around a lot lately. But what exac...