PHASE II
The comeback era begins.
We’ve been quiet, but that phase has come to an end.
When growth happens fast, the best move isn’t to shout louder - it’s to refine our craft.
We stepped back to build, expand, enhance the experience and the standard.
That work's almost done. Now we move on to Chapter 2 of KAKE.
KAKE began with a single idea: beauty doesn’t need to be complicated.
It needs care, precision, and products that perform.
What’s next (and why it matters)
It's Phase II
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A new launch lands in November. Same innovation, new direction.
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Community comes first. We’re lining up small intimate events and brand moments designed for real community.
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You’ll play a part. Expect competitions and micro-events that put product in real hands and stories on real faces.
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And the return you asked for, Don’t Fake It Serum Mascara is coming back very soon.
Why now
Hype fades. Trust compounds.
We’re not here to flood your feed; we’re here to raise your standard. That’s why we're built around:
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Clarity over chaos. Products that fit real routines. Gym, meeting, dinner, repeat.
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Integrity over shortcuts. Vegan, cruelty-free, hormone-free.
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Consistency over noise. Beauty that performs quietly day after day. That reliability is the flex.
We listened to what you want, and we can't wait to show you what's coming. 🤎
November starts the next era. Events. Competitions. A new launch. A new ERA. And the Don’t Fake It Serum Mascara restock, very soon.
