Don't Fake It Serum Mascara - Cacao
Details
The world’s first lash-growth serum tubing mascara with an adjustable wand now in Cacao - a deep rich brown that’s been requested since the day we launched.
Our viral hero returns - same world-first innovation, new shade that softens every eye and defines without harshness. This isn’t just a new colour. It’s a new mood.
When Don’t Fake It first launched, it sold out in weeks. Thousands discovered the difference between ordinary mascara and one that actually grows your lashes over time. The wait is over.
This is your daily lash ritual, combining skincare and performance in one stroke.
Infused with biotin, peptides, hyaluronic acid and ginseng (and more) the serum formula strengthens from root to tip while the tubing technology creates long, smudge-proof lift that lasts through sweat, tears and heat.
The adjustable wand lets you control everything - shorten for natural, daytime lift or extend for instant drama and curl.
Cacao adds warmth, depth and quiet confidence - a deep brown tone made to enhance your natural features and bring softness to your everyday look.
No clumps and only clean ingredients for stronger, longer lifted lashes - and a formula that finally lives up to the hype.
Clean. Vegan. Cruelty-free. Hormone-free. Paraben-free.
Shipping & returns
To return your product, you should mail your product to: 128 City Road, London, United Kingdom, EC1V 2NX.
You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable.
Depending on where you live, the time it may take for your exchanged product to reach you, may vary.
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How To Use
What they do:
* Stimulate keratin production
* Support longer, fuller, stronger lashes
* Promote follicle resilience + lash retention
🧬 Naturally-derived. Vegan. Cruelty-Free.
We use a concentrated blend of Myristoyl peptides + Biotinoyl Tripeptide-1.
🧠 Visual: Scientific molecule illustration of peptides (clean white + silver aesthetic)
Why we use it:
* Boosts lash circulation + growth
* Helps with lash density
* Antioxidant-rich for healthy follicles
The root of traditional medicine, now in your mascara.
What it brings:
* Omega-rich nourishment
* Prevents lash breakage
* Supports natural thickness + shine
Why it’s game-changing:
* Hydrates lashes + lash line
* Keeps lashes soft, flexible & clump-free
* Makes mascara feel like skincare
Your mascara doesn’t move—until you want it to.
* Wraps each lash in a flexible tube
* No smudging. No flaking. No panda eyes.
* Survives rubbing, tears, and water
* Lashes stay lifted like extensions
* Removes easily with just warm water.
Key Ingredients
Aqua, Hyaluronic Acid, CI 77499, Hydroxyethyl Cellulose, Portulaca Oleracea Extract, Myristoyl Pentapeptide-17, Arginine, Pumpkin Seed Extract, Panax Ginseng Extract, Swertia Japonica Extract, Myristoyl Hexapeptide-5, Serenoa Serrulata Fruit Extract, Biotinoyl Tripeptide-1, Vitamin B2
New Arrivals
