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Don't Fake It Serum Mascara - Blackout

Sale price£25.00

Don’t Fake It Serum Mascara — Lash Growth & Tubing Formula. Your daily lash serum, in tubing mascara form - with an adjustable wand designed to support natural lash growth with a blend of pumpkin seed extract, peptides, and hyaluronic acid.


Cruelty free . paraben free . vegan . hormone free . natural ingredients . Tubing Formula . Growth serum infused .

In stock
Don't Fake It Serum Mascara - Blackout
Don't Fake It Serum Mascara - Blackout Sale price£25.00

How To Use

What they do:

* Stimulate keratin production
* Support longer, fuller, stronger lashes
* Promote follicle resilience + lash retention
🧬 Naturally-derived. Vegan. Cruelty-Free.
We use a concentrated blend of Myristoyl peptides + Biotinoyl Tripeptide-1.
🧠 Visual: Scientific molecule illustration of peptides (clean white + silver aesthetic)

Why we use it:

* Boosts lash circulation + growth
* Helps with lash density
* Antioxidant-rich for healthy follicles
The root of traditional medicine, now in your mascara.

What it brings:

* Omega-rich nourishment
* Prevents lash breakage
* Supports natural thickness + shine

Why it’s game-changing:

* Hydrates lashes + lash line
* Keeps lashes soft, flexible & clump-free
* Makes mascara feel like skincare

Your mascara doesn’t move—until you want it to.

* Wraps each lash in a flexible tube
* No smudging. No flaking. No panda eyes.
* Survives rubbing, tears, and water
* Lashes stay lifted like extensions
* Removes easily with just warm water.

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Key Ingredients

Aqua, Hyaluronic Acid, CI 77499, Hydroxyethyl Cellulose, Portulaca Oleracea Extract, Myristoyl Pentapeptide-17, Arginine, Pumpkin Seed Extract, Panax Ginseng Extract, Swertia Japonica Extract, Myristoyl Hexapeptide-5, Serenoa Serrulata Fruit Extract, Biotinoyl Tripeptide-1, Vitamin B2

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Customer Reviews

Based on 48 reviews
75%
(36)
10%
(5)
13%
(6)
2%
(1)
0%
(0)
S
Steph
Fabulous mascara!

I'm really enjoying this mascara. I thought it might be a bit gimmicky, but it's actually so useful being able to adjust the shape of the wand to reach smaller lashes and give lift to the upper lashes. I'm also loving the tubing formula and have had zero smudging from this - I've always used waterproof mascara and it's so nice not having to use a separate eye makeup remover to take this one off. I can't comment on the lash growth aspect because I haven't been using it long enough and also use a separate serum for that already.

N
Natalie Layden
Love it!!

Absolutely love this mascara been using it since it first came out can’t wait until the stock is back as my second one is running low also bought for my daughter. My lashes are looking so healthy and long, doesn’t smudge and no need to use makeup remover makes it even better! So many compliments saying my lashes look amazing!

S
Simi
Amazing

Best mascara ever. My lashes have got so long. And never have panda eyes. Just wish it was back in stock to top up because I don’t want to run out

A
Anonymous
Very much impressed

Very much impressed,I've used a few brands and I have to say this most definitely is in my top two . Have used this for 3 weeks now it certainly lives up to its description ,my lashes new bestie . The wand is fantastic being able to bend it makes getting those petit lashes accessible.

A
Anonymous
Great

Great really pleased