Don't Fake It Serum Mascara - Blackout
Details
Your daily lash serum, in tubing mascara form - designed to support natural lash growth with a blend of pumpkin seed extract, peptides, and hyaluronic acid. The customisable adjustable wand lets you control the length and volume to build your perfect lash look without clumps. Featuring innovative tubing technology, it delivers smudge-proof, water-resistant wear that stays all day - and removes easily with warm water. The customisable adjustable wand lets you control the length and volume to build your perfect lash look without clumps. It's the mascara that works while you do—supporting longer, stronger lashes as you move through your day.
Shipping & returns
To return your product, you should mail your product to: 128 City Road, London, United Kingdom, EC1V 2NX.
You will be responsible for paying for your own shipping costs for returning your item. Shipping costs are non-refundable.
Depending on where you live, the time it may take for your exchanged product to reach you, may vary.
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How To Use
What they do:
* Stimulate keratin production
* Support longer, fuller, stronger lashes
* Promote follicle resilience + lash retention
🧬 Naturally-derived. Vegan. Cruelty-Free.
We use a concentrated blend of Myristoyl peptides + Biotinoyl Tripeptide-1.
🧠 Visual: Scientific molecule illustration of peptides (clean white + silver aesthetic)
Why we use it:
* Boosts lash circulation + growth
* Helps with lash density
* Antioxidant-rich for healthy follicles
The root of traditional medicine, now in your mascara.
What it brings:
* Omega-rich nourishment
* Prevents lash breakage
* Supports natural thickness + shine
Why it’s game-changing:
* Hydrates lashes + lash line
* Keeps lashes soft, flexible & clump-free
* Makes mascara feel like skincare
Your mascara doesn’t move—until you want it to.
* Wraps each lash in a flexible tube
* No smudging. No flaking. No panda eyes.
* Survives rubbing, tears, and water
* Lashes stay lifted like extensions
* Removes easily with just warm water.
Key Ingredients
Aqua, Hyaluronic Acid, CI 77499, Hydroxyethyl Cellulose, Portulaca Oleracea Extract, Myristoyl Pentapeptide-17, Arginine, Pumpkin Seed Extract, Panax Ginseng Extract, Swertia Japonica Extract, Myristoyl Hexapeptide-5, Serenoa Serrulata Fruit Extract, Biotinoyl Tripeptide-1, Vitamin B2
Very much impressed,I've used a few brands and I have to say this most definitely is in my top two . Have used this for 3 weeks now it certainly lives up to its description ,my lashes new bestie . The wand is fantastic being able to bend it makes getting those petit lashes accessible.
Great really pleased
Very underwhelming mascara. The wand is a nice idea however the formula is probably one of the worst I've used..(and ive tried hundreds) No volume or length to speak of. Makes lashes very hard/crispy. Haven't used enough to determine if the serum works - I'll continue to use but, as a primer and update in time. Customer service however is exceptionally good.
The only mascara I will ever use from Now on. It doesn’t budge all day, I usually get panda eyes throughout the day but not with this. You need an oil make-up remover to get it off and it takes a bit more than usual effort to remove.
Wanted to love it but it's very average. Stays sticky throughout the day. Thought the wand would make it easier to apply but the brush is so large it's hard for it to not transfer it everywhere.
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